A fresh online experience

A new website has been crafted to give our members and visitors a better representation of LMYA and more ways that they may interact with the webpages. It will let people solve problems and become part of our boating association of yacht clubs and sustaining members.

The changes which were incorporated will make the website load more quickly, while removing outdated components and improving the displays for each of our member yacht clubs. When you open it for the first time, you are greeted with the title page below and the scrolling pictures of boats or yachts which belong to our members. Check it out and see the difference.

Mobile-friendly access and better discoverability

Among the content and design improvements that were made are several that will make the site accessible to mobile phones which will fit the lifestyles of many of our new members. The site has new search engine optimization which means it will be more easily found by search engines like Google and Safari.

Engaging content

Much of the content of our site has been reworked to make it easier for visitors to understand what the LMYA does, and what it has done in the past which will influence the visitors to become active members of our club.

We hope these changes will help us attract new and younger boating members who are interested in becoming yacht club members as well. It will help us publicize more LMYA and member club events around the lake which will give our boaters new places and activities to engage them.

We will be able to publish more articles on invasive species containment, wastewater treatment efforts, industrial waste pollution, and new laws and regulations which will apply to boaters on Lake Michigan and its tributary rivers.

Additional quality improvements

Here are some of the improvements which were made on the website which will make it more attractive to users.

Content attracts search engines

One of our goals was to make the content of higher quality which can be measured by Google. Google looks at page structure, content, images, and speed and rates all sites by those criteria. It also checks it see how well it performs on cell phones. Sites that are easier to use on a cell-phone, will be found by internet browsers who search using key words and plain language.

Improved navigation and performance

There are many new headings to help people find items of interest, and help Google rate our site as trustworthy. The speed and performance have been enhanced, which will also make it easier to find us on cell phones.

Ability to expand news and event information

Our event pages are now able to be expanded with links to member club’s event pages. More images of clubs can be added to their pages to help promote what is happening around the lake throughout the year. We also have added a news page where Spreaders can be accessed, It gives us a platform to demonstrate that LMYA is a dynamic and evolving organization.